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Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain of the identified purposes at any time by contacting us at any time by sending written instructions to our Chief Privacy Officer at the address and/or email address set out in the “How can you access your personal information” section. If you refuse or withdraw your consent, we may not be able to provide you or continue to provide you with certain services or information that may be of value to you.
What personal information do we collect?
- your name
- telephone number
- e-mail address
- forwarding address (e.g. during a vacation)
- previous address(es)
- payment information (for billing purposes)
- your mailing preferences
- delivery instructions
- individual customer service preferences (such as "do not solicit")
In addition, from time to time, we may ask you to provide us with more detailed information regarding your interests, occupation, and background. For example, we sometimes ask our customers to complete surveys in order to get a better sense of who they are and what issues, products, or services may be of interest to them. Finally, from time to time, we may acquire demographic and other information about you (e.g., your occupation and interests) from an outside organization, but only if you have previously agreed to allow such an organization to disclose the information to companies. Ashton Homes does not sell your personal information. Following our privacy statement, any personal information you provide to us will only be collected and/or used for the purpose specified by us at the time such personal information is collected. Any personal information may be disclosed to subsidiaries, associated companies of Ashton Homes, third-party contractors, or other entities for the purpose associated with a home purchase, market research, or project planning for the reasons found in our Purchase Agreement.
To whom do we disclose your personal information?
We will collect, use, and disclose personal information only with the knowledge and consent of the individual, except in certain limited circumstances, as described below. However, in certain appropriate circumstances that involve the collection of less sensitive information, consent may be implied. We may disclose your personal information to the following third parties in the following circumstances:
- Disclosure to Service Providers We may disclose your personal information to other companies that provide services on our behalf.
- Law Enforcement and Legal Disclosure Ashton Homes may disclose your personal information to a government institution that has asserted its lawful authority to obtain the information or where Ashton Homes has reasonable grounds to believe the information could be useful in the investigation of unlawful activity or to comply with a subpoena or warrant or an order made by a court, person, or body with jurisdiction to compel the production of information or to comply with court rules regarding the production of records and information, or to Ashton Homes legal counsel.
Why do we collect your personal information?
We will use reasonable efforts to seek your express consent for the collection, use, or disclosure of your personal information at the time of collection. In some circumstances, such as where we want to use personal information for a purpose that was not previously identified, we may have to seek your consent after your personal information has been collected, but before our use for that purpose. We collect your personal information for the purposes listed below:
- To send you information.
- From time to time, we may send you further information about offers or other products produced.
- To understand your needs and preferences, including to contact and communicate with you.
- To conduct surveys, research, and evaluations.
How do we protect your information?
Any inaccuracies we discover will be corrected promptly. We will promptly correct your file with us upon receipt of any notice from you that any information we hold about you is inaccurate. In addition, to the extent your personal information has been disclosed to others, we will, as soon as practicable, advise them of any pertinent amendments to the information released to them.
We will protect personal information with safeguards appropriate to the sensitivity of the information. We employ appropriate safeguards to protect personal information against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification, regardless of the format in which the information is held. We make our employees and business partners aware of the importance of maintaining the confidentiality of personal information, and we will exercise appropriate care in the disposal or destruction of personal information to prevent unauthorized parties from gaining access to the information.
Privacy and our websites
Google Analytics Demographics and Interest Reporting
By enabling these advertising features, you permit Google Analytics to collect data about your traffic via Google advertising cookies and anonymous identifiers, in addition to data collected through a standard Google Analytics practice. Regardless of how you send data to Google Analytics (e.g. through the Google Analytics tracking code, Google Analytics SDK, or the Measurement Protocol), if you use Google Analytics Advertising Features, you must adhere to this policy.
How can you access your personal information?
Upon written request, subject to certain exceptions, Ashton Homes will inform you of the existence, use, and disclosure of your personal information and will give you access to that information. Access requests should be sent to the attention of Ashton Homes: Privacy Officer, 17 Racine Road, Etobicoke, Ontario, M9W 2Z4 Tel: 416 740 5700